why ice cream
Up to a decade ago, the category was largely limited to ice-creams with traditional flavours such as vanilla, chocolate and strawberry, along with some variants like kesar pista, mango, elaichi, traditional kulfi , etc. During the past decade, the category has grown with an array of innovations in ice-creams with new flavors adding up. Ice-cream, which was considered an indulgent category in the past, has now evolved to a stage where it is largely and happily perceived as a snacking option by consumers.
The future of Ice-cream in India
The PHD Chamber of Commerce and Industry has projected that the size of ice cream industry, estimated at Rs.4500 crore in 2013 is likely to jump At about Rs.7000 crore by 2018 with its growing institutional sales coupled with youngsters spending habits on it as well as increasing disposable income of middle and lower middle class Indians in the recent times. The domestic ice cream industry would grow at the compounded growth rate (CAGR) of about 25 per cent in future with high profit margins ranging between 15 to 20 per cent to reach the projected level since its per capita consumption has gone up at 300 ml against world average of 2.3 liters.