Ice-cream is one of the fastest growing food categories in India. Frozen desserts category is still a long way from becoming a part of diet/food plan of locals. The scenario is gradually changing wherein 1, 2 and 3 tier markets are also moving up the consumption ladder.

Increasing urbanization, rising incomes, consumer awareness, improved cold supply chain, growing deep freezer penetration, and growth of modern format retail facilities are giving a fillip to the country’s frozen desserts business, which is highly capital intensive.